A triple collaboration between Beautiful People and sneaker scene leaders PUMA and atmos.
Based on PUMA's representative model, SPEEDCAT OG, this collaboration incorporates the House Code, a manufacturing concept that Beautiful People holds dear.
HOUSE CODE
A general term for Beautiful People's unique pattern making and design techniques, born from free thinking that is not bound by stereotypes. We constantly propose new values to the fundamental concept of wearing clothes.
"NOTHING-TO-HIDE"
Nothing to hide. Revealing the structure, internal organs, and invisible things that no one has noticed.
A unique design with nothing to hide "Speedcat OG" was born based on the charcoal racing shoes worn by motorsport drivers from the 1980s to the 1990s. This collaboration model, which incorporates the product theme "NOTHING-TO-HIDE", is made of transparent materials for the upper and sole.
Product Code : 40592901